At Grupo Bimbo the quality and flavor of our products is top priority; that is why there is an area specialized on Nutritional Sciences, a multidisciplinary team made up by food engineers, nutritionists, digital communication experts, among others.

Working together, we strive to guarantee our products meet the highest nutritional quality standards through guidelines aligned with the most recent scientific evidence, providing the best sensory experience through simple and natural recipes. For us, it is of the utmost importance to have the ability to connect with our consumers and audiences with simple, clear and science-based communication which allows us to empower them in their decision making process regarding their diet.