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We aim at providing a
better dietary experience through healthier, simpler and more natural recipes with positive nutrition in each choice.
positive in each
choice.

Through the years, we have worked on improving our products’ nutrient profiles through guidelines and specific actions striving to stay as our consumers preferred brand We have stablished internal standards as to give our consumers delicious products which are easily integrated to their needs.

Positive Nutrition

We offer a portfolio nutritionally balanced which helps our consumers choose better diets. We guarantee the nutritional quality of our products by nutrient increase to be foster in diets such as fiber, proteins, and micronutrients.
At the same time, these are increased, a balance is promoted regarding those nutrients that are to be limited such as sodium, added sugars, saturated fats and trans fats.

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Clean Label

Less ingredients and better nutrients in all our recipes to provide a better nutritional experience.
We focus on the use of ingredients our consumers are familiar with and can find in their pantries. We understand our consumers trust in simple, safe and authentic products with clear authentic information.

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Portion Control

Smart portion options to help our consumers limit their caloric intake at the same time they enjoy their favorite products and brands.
We develop delicious and innovative alternatives focused on specific moments of consumption; convenient alternatives that promote conscious eating habits and can be part of a healthy lifestyle.

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Food Fortification

Accessible and affordable products created for vulnerable populations with specific nutritional deficiencies.
We have laid down a strategy to assess and define where the focus of our actions should be through the creation of products fortified with micronutrients for vulnerable populations with specific nutritional deficiencies.

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Consumption categories of
our products

All foods play an important role in our diet, both those considered healthier and those we have when we want to indulge ourselves. Understanding different foods have different roles and moments of consumption is key, some should be eaten more frequently than others.

Daily
Consumption Products

Products eaten more frequently in a diet.

  • Breads and Buns
  • Tortillas
  • Breakfast

Occasional
Consumption Products

Products eaten less frequently in a diet.

  • Bakery Products
  • Dry Goods
  • Tostadas
  • Salty Snacks